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  • Buck Pike
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  • #52

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Created Nov 23, 2025 by Buck Pike@buckvfc997015Owner

Motiv Shifts its Good Rings from Health Tracking To Biometrics Following Acquisition


Health and sleep-monitoring good-stress management ring-maker Motiv has been acquired by Proxy, an organization specializing in digital-identity security. The companies announced the purchase in accompanying blog posts, and didn't share the phrases of the deal. Proxy CEO Denis Mars wrote that his company has hired "a majority" of Motiv's staff, Herz P1 Smart Ring and will probably be shifting the main target of Motiv's consumer platform away from well being tracking and toward biometric authentication for the home and enterprise. The good-ring-maker wrote in its announcement that it could continue to help the Motiv App for existing gadget house owners. Health and sleep information collected by means of the app will remain private to customers and "will not be considered or uploaded into any Proxy service," the corporate wrote. However, Motiv mentioned that it has ended new on-line sales of the smart rings as well as redemption of its sizing sets. From Jawbone, to Pebble, to the countless product traces discontinued by tech giants, the patron health wearable house is no stranger to shutdowns or strategic pivots.


With many of these examples in thoughts, Motiv's acquisition and strategy shift is far from a worst-case situation for the pivoting company and (the vast majority of) its team. That is to not say that the company won't reappear within a healthcare context down the road. Many well being organizations over the years have been investigating digital biometrics technologies as a way to shortly verify a patient or provider's identification, to allow for quicker information access and stress management ring a extra convenient affected person expertise. The San Francisco company made its first splash in 2017, when it demoed the smart ring at CES. Of note, the company included biometric security features with the second technology of its system in 2018, an addition that probably played a task in its eventual acquisition. Its main competitors in the last couple of years was the Finnish Oura Ring, stress management ring one other consumer health-tracking device, which landed $28 million in new funding simply last month. But on the subject of client wearable offers, last 12 months's information of Fitbit's acquisition by Google is the clear highlight. In contrast to Motiv, nevertheless, the companies have made it clear that their $2.1 billion deal will nonetheless have the corporate creating and selling new devices alongside its other service-primarily based offerings.


What happens in Vegas doesn’t stay in Vegas − especially in terms of tech. That is, you didn’t have to attend CES 2025 in Las Vegas to learn about the most popular devices and gear coming down the road. You’ve received a summary in your fingers proper right here. With wireless wearables, voice-controlled good home devices, giant TVs, handheld projectors, autonomous automobiles and passenger drones on show, greater than 140,000 attendees roamed nearly 2.5 million sq. toes of showroom ground space to play round with tomorrow’s expertise right now. As expected, artificial intelligence was one of many pervasive themes this yr. For our USA Immediately awards package deal, we wished to search out extraordinary products across a number of classes.

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